Peperami has expanded its chilled snacking range with the launch of new £1 price-marked Chicken Bites single packs, aimed at tapping into the fast-growing food-to-go market.
The launch was unveiled this past Saturday at The Glades, Bromley, with a high-impact activation featuring a giant cardboard box installation challenging shoppers: “Which chicken snack makes the rest taste like cardboard?” Fronted by Gladiator Harry Aikines-Aryeetey and Peperami’s iconic mascot, The Animal, the event marked the start of a heavyweight multi-channel campaign across TV, digital, radio and influencer channels.
The new Chicken Bites from Peperami arrive as the chicken snacking market continues its strong growth trajectory, increasing by 21% over the past two years and now worth over £165m, with 84% of sales incremental to the category (Source: Nielsen).
Shaun Whelan, Jack Link’s Convenience/Wholesale and OOH Controller, said: “Peperami is bringing its protein-packed snacking expertise and iconic brand into the chicken category with the launch of our new £1 PMP Chicken Bites. As the UK’s number one chilled meat brand, we are delivering bold, high-protein snacks that resonate with today’s convenience shoppers, offering retailers a strong opportunity to drive incremental sales and margins."
Available in two flavours – Tikka and Roasted – each 45grm pack contains just 95kcal, tapping into rising demand for healthier, high-protein snack options.
With great margins for convenience retailers and strong brand recognition, Peperami Chicken Bites offer a simple way for stores to expand their chilled snacking range and meet the needs of the growing food-to-go market.
Creative agency Fearless Union, who developed the campaign concept, said the activation was designed to deliver maximum standout in a crowded category.
Mark Campion, Executive Creative Director at Fearless Union, said: “This campaign was all about making a bold, cheeky statement to grab attention and drive engagement. From the cryptic teaser to the live reveal, every moment was designed to spark curiosity and get people talking.”
