Beer52, one of the world’s largest craft beer subscription clubs, has extended its partnership with Europa Warehouse, signing a contract extension, following eight successful years of collaboration.
This comes as the brand launches Coffee52, a new coffee discovery club for curious drinkers and serious coffee lovers alike, and its first foray into this sector.
The renewed agreement with Europa Warehouse reflects the strength of a partnership built on flexibility, scalability and Europa’s understanding of fast-growing direct-to-consumer drinks brands.
Supporting Artisan Suppliers & Small Batch Producers
Founded in 2013 and headquartered in Edinburgh, Beer52 is a craft beer discovery club with more than 100,000 UK members across all of its clubs. Subscribers receive monthly curated boxes featuring 8–10 different craft beers, artisan snacks and Ferment magazine, helping tell the stories of its independent, artisan suppliers.
James Eccleshall, Head of Supply Chain at Beer52, said that the support of Europa enables the brand to support small craft drinks makers. “We’re proud to be able to champion outstanding small independent drinks makers, introducing our subscribers to rare, small-batch producers and the most exciting hidden gems in the drinks world.”
Europa Warehouse has demonstrated its ability to scale operations rapidly to meet the brand’s fluctuating demands, as well as the scale and depth of its SKUs. Beer52 ships up to 16 different SKUs each month to subscribers, alongside snacks and its magazine, with total volumes capable of increasing significantly during peak and promotional periods. Order volumes can rise by as much as 60 per cent within seven days, particularly during the critical October to December period.
Originally supported at Europa’s Birmingham site, Beer52’s operations expanded and transferred into its state-of-the-art Corby facility as volumes grew. Today, Europa manages fulfilment across Beer52’s expanding portfolio, as well as its successful Wine52, Whisky52 and the new Coffee52 offer, with 1.62M consignments processed at Europa’s Corby facility in 2025.
A key element of the partnership is Beer52’s use of Europa’s bonded warehousing facilities, allowing goods to be stored ahead of seasonal peaks without immediate duty payments. This approach supports improved cash flow and enables Beer52 to plan inventory more effectively during high-demand periods.
A Collaborative Approach
Beer52 cites Europa’s collaborative, partnership-led approach as a key factor in the contract renewal, with services and operational processes continually evolving to support the brand’s changing business needs - needs that, as a certified B Corporation, reflect its commitment to social and environmental performance.
James Eccleshall at Beer52, added: “Our successful partnership with Europa has been critical in supporting our growth and managing the extreme peaks that come with a subscription-based model. Their ability to flex quickly, combined with the advantages of bonded warehousing, gives us confidence that our supply chain can continue to scale as our customer base grows.
“We have a true partnership with Europa; our teams have a collaborative approach, continually looking at how we can excel and refine our processes to not just meet but exceed customer expectations.
James adds: “Europa has been with us on our journey as Beer52 has grown from a single craft beer subscription into a multi-category drinks business. Their ability to support our seasonal peaks and expansion into wine and whisky has been vital in helping us deliver a great experience to our members.”
Dionne Redpath, Chief Operating Officer and Warehouse Divisional Director at Europa Worldwide Group, said “Beer52 is a great example of a modern, fast-growing drinks brand that needs agility, reliability and smart customs solutions from its logistics partner.
“Beer52 and its other brands aren't simply a delivery service; they support the growing number of artisan brewers, distillers and winemakers, sharing their stories and bringing them into the homes and the attention of artisan beer, wine and whiskey lovers.
“We’re proud to be supporting Beer52, Wine52 and Whisky52 as they continue to expand and introduce more consumers to premium craft drinks from around the world.”
The renewed contract reflects wider trends across the drinks sector, with UK consumers increasingly seeking premium and craft products, while online and the direct-to-consumer market continue to grow. The number of UK craft breweries has more than doubled in the past five years, highlighting strong entrepreneurial activity and demand for quality and authenticity.
Supporting Leading Drinks Brands with Innovation
Europa Warehouse supports other leading drinks brands across retail and ecommerce, including Naked Wines, FUNKIN, Beerwulf and Laylo. Europa’s combined warehousing portfolio in London and the Midlands offers more than 1 million sq. ft. of space, with fully authorised customs warehousing for both wet and dry goods. Europa Warehouse has higher-than-average racking, narrower aisles and a sophisticated, optimised security system in place – guaranteeing brands the surety, protection and reliable storage of goods.
As part of the Europa Worldwide Group, customers have access to its market-leading European road, air and sea freight divisions, providing a valuable opportunity to benefit from end-to-end, integrated supply chain management.
