One iota has launched Amplify, a Shopify-native kiosk app designed to help retailers extend their full ecommerce offering into physical stores.
One iota works with a number of leading retail brands to deliver connected store experiences, including Hugo Boss, Regatta and Pro:Direct, helping bridge the gap between digital and physical retail environments. Through these partnerships, the business is supporting retailers to unify customer journeys, connect in-store and online data, and deliver more consistent, personalised experiences at scale.
Available now on the Shopify marketplace, Amplify allows customers to browse, filter and explore a retailer’s entire product catalogue in-store, before completing their purchase on their own mobile via QR code. It removes the limits of shelf space, turning any store into access to the full range.
Retailers have spent years refining their ecommerce experience, but stores often still operate with a fraction of that capability. Amplify closes that gap by connecting directly to Shopify and syncing product, pricing and inventory data in real time. The app can be deployed in minutes on existing devices, giving retailers immediate access to new functionality without the usual complexity or delay.
The technology behind Amplify has already been developed and tested with leading global retailers, including HUGO BOSS, shaping a product grounded in real store environments rather than theory. What was once bespoke innovation is now available as a scalable product.
That shift matters. Innovation in retail has often been locked behind cost, time and technical barriers. Amplify changes that, making advanced in-store capability accessible at a much lower price point, and far faster to deploy.
Customers can build a basket in-store and check out instantly on their own device, removing friction while keeping the experience connected to the retailer’s Shopify platform. For store teams, it creates new opportunities to support assisted selling or enable self-service browsing, depending on the environment.
Amplify sits within One iota’s wider Shopify ecosystem, alongside applications focused on performance insight and customer service, all designed to reimagine retail CX in a more connected, responsive way.
“Retailers have invested heavily in ecommerce, but stores haven’t always kept pace,” said Joe Till, CEO at One iota. “Amplify brings that capability into the physical space. It gives every store access to innovation that was previously only available to a handful of large retailers.”
The launch comes as retailers look for ways to get more value from their store estate while meeting rising customer expectations. With mobile now driving the majority of Shopify traffic and app users showing stronger engagement and conversion, the pressure to create seamless, cross-channel experiences continues to grow.
“Stores still matter hugely, but their role is evolving,” added Joe. “The opportunity is to combine physical experience with the scale of ecommerce, without adding cost or complexity. That’s what Amplify unlocks.”
Amplify is available now via the Shopify marketplace.
