Leading loyalty program provider LoyaltyLion has announced Loyalty Connect 2025, a free three-day virtual event series designed to help ecommerce brands leverage loyalty as a vital, strategic growth driver. With acquisition costs rising and customer expectations shifting quickly, this year’s program is focused on why having a strong loyalty approach has never been more urgent – and how to get it right to drive top revenue growth.
Running across three themed days from 10-12 June, Loyalty Connect features expert speakers from across retail, tech, data, and behavioural science, including Natalie Berg (Retail Disrupted), Dr Carolyn Mair (Behavioural Psychologist), Iain Pringle (The Loyalty Podcast), and senior marketers and ecommerce managers from brands including Nanso and AU Vodka.Each two-hour session is live online from 4–6pm BST (11am–1pm ET / 8–10am PT). Attendees can sign up for the full event or just the days that are most relevant to them.
Day 1 – Why loyalty has never been more urgent
Loyalty is no longer optional. New research shows that more brands have loyalty programs than ever before, so, if shoppers aren’t joining your program, they’re joining another brand’s. Day 1 tackles why loyalty must be mission-critical in 2025 – and how to build a program that actually works. Sign up to hear:
- Why being a loyalty laggard in 2025 is more dangerous than ever
- Loyalty league: Inside the world’s best loyalty programs
- Loyalty in action: 3 brands, 3 stages of the loyalty journey
Day 2 – Glow up your fashion and beauty loyalty strategy
Fashion and beauty brands are some of the most competitive – and community-driven – in ecommerce. Day 2 at Loyalty Connect reveals how to differentiate your brand and drive lasting growth in these saturated markets. Talks include:
- Why loyalty is vital for fashion & beauty growth in 2025
- Benchmarks and insights on what sets top fashion & beauty loyalty programs apart
- Fireside chat: Beauty vs. fashion – Loyalty lessons from brands in both worlds
Day 3 – The future of retention
Retention is a resilient and powerful growth strategy. Day 3 looks ahead at brand new research showcasing what today’s consumers really want from loyalty, how brands are evolving to meet these needs, and what’s coming next from LoyaltyLion’s own technologies to help retailers drive more revenue from returning customers.. Key sessions include:
- What do customers really want from loyalty? (featuring brand new research!)
- Inside LoyaltyLion: What’s coming next
- Retention insights from Shopify’s biggest technology partners, including Nosto, Gorgias, Triple Whale, Justuno, and Judge.me.
Fiona Stevens, Head of Marketing at LoyaltyLion, said: “Loyalty Connect gives ecommerce teams the real-world insights and loyalty expertise they need to future-proof their retention strategies. We’ve brought together a brilliant mix of researchers, practitioners, and tech partners, all focused on one thing: building loyalty that drives long-term revenue growth.”
Loyalty Connect 2025 is free,open to all, and live online from 10-12 June 2025.
Interview opportunities available on request.
