SPAR Scotland is bringing the summer spirit to stores across the country with the launch of its Big Deals of Summer (BDOS) campaign – a vibrant multi-channel initiative designed to attract shoppers and deliver value throughout the summer months.
Launching in all SPAR stores in Scotland and running during the months of June, July and August, the campaign features a range of headline summer deals across all core convenience categories. A wider variety of promotions will rotate across the three months, helping to maintain momentum and give customers fresh reasons to shop at SPAR Scotland.
The creative is proudly Scottish, leaning into the nation’s shared summer humour with the message that no matter the weather, SPAR is here to bring the fun and great value deals.
As part of the campaign, stores across the country will receive a comprehensive POS kit to create maximum in-store impact. This will be supported by a far-reaching marketing plan that includes:
- Branded vehicle livery
- Hyper-local digital activity, including Facebook posts and email marketing
- Spotify audio ads
- Paid content on SPAR Scotland’s social channels
- A new influencer campaign
- Consumer PR activity
- Commercial radio adverts
To further engage local communities, some SPAR stores will also host in-store parties, staff activities, and other interactive events to create a feel-good summer atmosphere for customers, whatever the weather.
Paula Middleton, Head of Marketing at CJ Lang & Son Ltd/SPAR Scotland, said: “We are delighted to launch Big Deals of Summer. The campaign is all about giving our shoppers outstanding value during the summer holiday season and supports one of SPAR Scotland’s key strategic pillars – delivering value on your doorstep.
“Launching this footfall-driving marketing initiative is crucial. It helps our stores attract more shoppers, boosting sales and ensuring they make the most of the summer season. Working with major UK brands as well as local Scottish suppliers, we have built engaging in-store and digital offers designed to increase shopper frequency and grow average transaction value.”
Running across the months of June, July and August, Big Deals of Summer promises to deliver market-leading promotions on household names, helping shoppers stock up for summer at unbeatable prices.
